For Northern Virginia businesses looking to improve their SEO, they should have at the very least a local Google business listing. You can edit the content of your Google listing, add it for the first time, and delete old locations.

Since more people search locally on Google than anywhere else, it’s critical you get your business listed. You can add coupons, videos and photos, and post real-time updates as well.

You can also log in anytime to see how many times people have viewed your listing, what actions they took, and where they came from in your local area.

If you’re competing against lots of local Google listings for a product or service, here are some ways to help you get a better position on page one of Google.

1. Add as many photos as you can of your products, store front, business and a company logo.

2. Get lots of reviews on the business listing. Please make sure they’re from real customers. You can not have too many. People trust products with lots reviews. Make sure to use the star ratings too.

3. Use keywords in the company description. Google provides area where the business can describe what services and products it offers.

4. Add a Coupon – Google permits printable coupons with your listing.

5. Add a link from your website to the listing and encourage current customers or website visitors to review your company.

6. Add Videos! Make a one minute video, upload it to Youtube and include it on your page.

If you have questions about how to add a local business listing on Google or need help doing it, please give me a call or shoot me an email and I’d be glad to help.